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CRO weekly #5 - Lessons from Running A/B tests for 12 years @ Microsoft / True View Ecommerce Impressions With Google Tag Manager

Goodmorning all, How is your week? Probably a couple of you are at Superweek in Hungary now. Looking
CRO weekly #5 - Lessons from Running A/B tests for 12 years @ Microsoft / True View Ecommerce Impressions With Google Tag Manager
By Tom van den Berg • Issue #5 • View online
Goodmorning all,
How is your week? Probably a couple of you are at Superweek in Hungary now. Looking forward to read all your learnings.
In this newsletter I share the most important learnings from Ronny Kohavi after 12 years of experimentation @ Microsoft.
Next to this I found this great guide from Simo Ahava about measuring true view eCommerce impressions with Google Tag Manager. Simo is one of the leading persons regarding Google Analytics & Google Tag Manager and this guide shows this again.
Enjoy this newsletter and see you next week!
Cheers!
Tom

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