Did you ever run an A/B test for 2 years? Georgi Georgiev from Analytics Toolkit did. They just concluded an A/B test on Analytics-Toolkit.com that has been left to run for just over 2 years.
And it failed, as in failing to demonstrate a statistically significant effect based on the significance threshold it was designed for. Has it been a waste of time, though, or can we actually learn something from this experiment? Read the first article for the whole story.
What else in this week newsletter?
- Video summary from the 6th edition of Conversion Hotel
- Google also A/B tests the list vs the grid
- UX guidelines for Ecommerce product pages
- Course: Google Analytics setup mastery course (with 20% Black Friday discount)
Job opportunities @ TUI & Ace & Tate
Have an awesome week!