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CRO weekly #48 - What can you learn from running an A/B test for 2 years?

Good morning, Did you ever run an A/B test for 2 years? Georgi Georgiev from Analytics Toolkit did. T
CRO weekly #48 - What can you learn from running an A/B test for 2 years?
By Tom van den Berg • Issue #50 • View online
Good morning,
Did you ever run an A/B test for 2 years? Georgi Georgiev from Analytics Toolkit did. They just concluded an A/B test on Analytics-Toolkit.com that has been left to run for just over 2 years.
And it failed, as in failing to demonstrate a statistically significant effect based on the significance threshold it was designed for. Has it been a waste of time, though, or can we actually learn something from this experiment? Read the first article for the whole story.
What else in this week newsletter?
  • Video summary from the 6th edition of Conversion Hotel
  • Google also A/B tests the list vs the grid
  • UX guidelines for Ecommerce product pages
  • Course: Google Analytics setup mastery course (with 20% Black Friday discount)
Job opportunities @ TUI & Ace & Tate
Have an awesome week!
Cheers,
Tom

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Tom van den Berg

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