First I need to start with a correction. In last week newsletter I said GA turned 15 years, but it was actually 14 years.
Numbers, rates and statistics are great for finding out what’s happening on your site and where the opportunities for testing lie. Understanding where to target our tests for the best impact is necessary but it does not provide insight into what our tests should entail. This is where qualitative research takes center stage. Read everything about on-site surveys in the first article.
Conversion Hotel 2019
And last but not least: this week it’s time for Conversion Hotel again. The sixt edition and I am really looking forward. This morning I’m heading to Texel with my colleagues to prepare everything. See you this weekend at the beautiful island Texel?
What else in this week newsletter:
- History of controlled experiments by Ronny Kohavi
- The 10 bias and causality techniques of that everyone needs to master
- Survey: state of the optimization industry - 2019
- Webinar: driving business growth in the experimentation era
Job opportunity @ Philips
Have an awesome week!