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CRO weekly #45 - Personalization challenges: are you doing it right?

Good morning, This is the year of personalization! Just like last year, and… well, it may seem like e
CRO weekly #45 - Personalization challenges: are you doing it right?
By Tom van den Berg • Issue #46 • View online
Good morning,
This is the year of personalization! Just like last year, and… well, it may seem like every year is “the year of personalization”. You know, for the last five years in a row.
Personalization is still relatively new in the grand scheme of things and companies are clamoring to implement it, without necessarily understanding why they’re doing it. The result?
A whole lot of, “Hi $NAME”.
In theory, personalization is useful and impactful. In practice, it’s still falling flat for many companies.
So, how do we bridge the expectation-reality gap for everyone involved and finally make this the year of personalization for your company? Check the first article!
What else in this week newsletter?
  • Site redesign as a continuous process 
  • Ultimate Google Analytics audit tool (100% Free)
  • Calculate readability scores for content 
Job opportunities @ Coolblue & Dept Agency
Have a nice day!
Cheers,
Tom

Job opportunities
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Tom van den Berg

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