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CRO weekly #44 - How much did Google increase conversions after its 41 shades of blue test?

Good morning, Both Google and Microsoft Bing tested changes to color schemes with great improvements
CRO weekly #44 - How much did Google increase conversions after its 41 shades of blue test?
By Tom van den Berg • Issue #45 • View online
Good morning,
Both Google and Microsoft Bing tested changes to color schemes with great improvements to key user metrics and revenue. In the case of the famous 41 shades of blue, the results for Google were astounding ($200M worth of incremental revenue).
Some people look at this famous example as analysis-paralysis.
It’s good science to optimize for things that obviously matter to users and the business with metrics to show the real value. In cases like color schemes, there’s nothing wrong with trying tens of colors, as such controlled tests are cheap to execute. Designers are critical to our products, but it helps to try multiple designs and let the users choose through A/B tests, helping adjust intuition.
What else in this week newsletter:
  • 5 tips to get your online data sh*t together
  • Why your custom report data might be confusing: users vs. sessions
  • Google BERT Update
  • Event: Growth Marketing Revolution
Job opportunities @ Bijenkorf & bol. com
Have a nice day!
Cheers,
Tom

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