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CRO weekly #43 - CR or AOV as metric for A/B testing?

Good morning, The majority of A/B tests conclude on the certainty of a conversion gain. But without i
CRO weekly #43 - CR or AOV as metric for A/B testing?
By Tom van den Berg • Issue #44 • View online
Good morning,
The majority of A/B tests conclude on the certainty of a conversion gain. But without information on the evolution of the average basket, these conclusions are questionable. One could argue that there’s a reason this discipline is called “Conversion Rate Optimization” rather than “Business Optimization”.
How do you calculate your A/B test results and take into account conversion rate and average basket?
What else in this week newsletter:
  • Amazon discovers that product availability and price belong closer towards add to cart
  • Making data sexy: Excel visualization book
  • How to track all link clicks using Google Tag Manager
  • My experience with burnout as a Startup Founder
Job opportunities @ Effectory & Adidas
Have a nice day!
Cheers,
Tom

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Tom van den Berg

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