Conversion Rate Optimization (CRO) and User Experience (UX) have a lot in common. Both CRO and UX aim to help users get things done with their minimum efforts. They both involve the use of certain tasks such as user feedback and usability testing.
The question that “Is CRO a part of UX, or UX a part of CRO?” can still lead to a debate among designers and marketers.
The first article highlights how CRO and UX teams can achieve business goals effectively while working together.
What else in this week newsletter:
- A visualization prescription for impactful data storytelling
- Google Analyics scope: don’t ignore it!
- Keynotes & presentations - Conversion Jam Oslo
- Events: Analytics & Optimisation Meetup Eindhoven & Behavioral design meetup
Job opportunities @ Helloprint & LevelUp Group
Have a nice day!