Safari released ITP and has been steadily chipping away at the underlying tech that makes a number of A/B Testing platforms work. This has forced the collection of vendors to adopt workaround methods to ensure their product continues to work as expected. At risk is the fact that the removal of state will prompt a user to be re-segmented as a ‘new’ user on a return visit (as in the same way they would be had they deleted their cookies) affecting sampling and possibly reallocating the user to a new experience.
In the first article there is a of 13 A/B testing vendors and how they handle the above scenario.
What else in this newsletter:
- How to f**k up an Advanced Analytics team : A simple 20 step process
- Airbnb Discovers a better way to display customer ratings in this A/B tests
- Event: DiDo#31: CROfest @ Online Dialogue
Job opportunities @ Charlie Temple & FBTO
Have a nice day