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CRO weekly #4 - Is VWO going enterprise like Optimizely? / 5 basic statistics concepts / CRO Facebook groups

Goodmorning all, How is your week? I read a lot of great content. The best articles are shared in thi
CRO weekly #4 - Is VWO going enterprise like Optimizely? / 5 basic statistics concepts / CRO Facebook groups
By Tom van den Berg • Issue #4 • View online
Goodmorning all,
How is your week? I read a lot of great content. The best articles are shared in this week newsletter.
A/B tests tools
VWO follows Optimizely and increased their prices. Do they want to get rid of all the small clients? And is their product improved? Against a higher price I expect more features and better support. Curious to see how this market is developing in 2019. Competition is hard. My advice is to use the tool which fits your needs and don’t pay too much! It just splits the traffic and the tool only is not the key to success in CRO.
Facebook groups
There are a couple of CRO Facebook groups (CXL & CRO.CAFE). One of the best places to ask questions and get feedback:
“What does P value actually mean?” “What tools do you use to track and measure your mobile apps?”
And much more discussions and answers!

Enjoy this newsletter and off course I am always open for feedback.
Have a nice day and see you next week.
Cheers!
Tom

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