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CRO weekly #39 - Webkit launched ITP 2.3. What's the impact on your data?

Good morning, ITP 2.3 is launched. What is the impact on your data? Since ITP 2.2, several trackers h
CRO weekly #39 - Webkit launched ITP 2.3. What's the impact on your data?
By Tom van den Berg • Issue #40 • View online
Good morning,
ITP 2.3 is launched. What is the impact on your data?
Since ITP 2.2, several trackers have announced their move from first-party cookies to alternate first-party storage such as LocalStorage. ITP 2.3 counteracts this in the following way:
  • website.example will be marked for non-cookie website data deletion if the user is navigated from a domain classified with cross-site tracking capabilities to a final URL with a query string and/or a fragment identifier, such as website.example?clickID=01234.
  • After seven days of Safari use without the user interacting with a webpage on website.example, all of website.example’s non-cookie website data is deleted.
Read more about the update in the first article.
What else in this newsletter:
  • Amazon’s beautifully designed and failed three vs. two column layout experiment 
  • Power BI versus Tableau
  • Google Analytics is broken by default
  • Event: Data & Analytics: a look in the Retail branch - 12 November
  • Event: Dialogue Donderdag #31 CROfest - 31 October
Job opportunites @ Footlocker & Twill
Have a nice day
Cheers,
Tom

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