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CRO weekly #37 - How Booking. com optimized their onboarding flow

Good morning, At Booking they saw in the data that a lot of the property owners were likely to leave 
CRO weekly #37 - How Booking. com optimized their onboarding flow
By Tom van den Berg • Issue #37 • View online
Good morning,
At Booking they saw in the data that a lot of the property owners were likely to leave Booking. com within their first three months. In the article they share their biggest succes and failures.
The biggest succes they had was replacing generic walkthroughs with contextual onboarding flows. And they learned that it’s useless showing relevant tasks if users aren’t motivated to complete them.
Read all the learnings in the first article.
What else in this newsletter:
  • A/B testing during peaks — yay or nay? 
  • How to smartly identify the original traffic source in Google Analytics
  • If you want to be creative, don’t be data driven 
  • Event: CRO.CAFE Unconference #2
Job opportunities @ Pricewise & Online Dialogue
Have a nice day.
Cheers,
Tom

Jop opportunities (all handpicked and selected)
Events
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Tom van den Berg

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