At its core, the question of whether to centralize or decentralize your experimentation program is about:
- Where knowledge needs to be stored (or where you want it to be stored), and
- How resources and budget are allocated.
By nature, every single-person testing program begins as a centralized model: All of the knowledge is owned by an individual, and is funded by a single budget.
At a certain point—usually around the 20 to 40 experiments per year mark—organizations have to decide whether to continue to use an (upgraded) centralized structure, or whether transitioning to a decentralized structure makes more sense.
What else in this week newsletter:
- Netflix finally succeeds with these 3 tested homepage patterns
- Enable BigQuery Export For Google Analytics: App + Web Properties
- Tool: mendi .io
- Course: Learn the top 10 mistakes optimizers make with statistics
And 2 job opportunities (analyst & behavioral expert) @ Online Dialogue.
Have a nice day.