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CRO weekly #35 - Going from 10 to 100 experiments per year: Building the frame

Good morning, At its core, the question of whether to centralize or decentralize your experimentation
CRO weekly #35 - Going from 10 to 100 experiments per year: Building the frame
By Tom van den Berg • Issue #35 • View online
Good morning,
At its core, the question of whether to centralize or decentralize your experimentation program is about:
  1. Where knowledge needs to be stored (or where you want it to be stored), and
  2. How resources and budget are allocated.
By nature, every single-person testing program begins as a centralized model: All of the knowledge is owned by an individual, and is funded by a single budget.
At a certain point—usually around the 20 to 40 experiments per year mark—organizations have to decide whether to continue to use an (upgraded) centralized structure, or whether transitioning to a decentralized structure makes more sense.
What else in this week newsletter:
  • Netflix finally succeeds with these 3 tested homepage patterns
  • Enable BigQuery Export For Google Analytics: App + Web Properties
  • Tool: mendi .io
  • Course: Learn the top 10 mistakes optimizers make with statistics 
And 2 job opportunities (analyst & behavioral expert) @ Online Dialogue.
Have a nice day.
Cheers,
Tom

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