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CRO weekly #34 - What is the best department for CRO?

Good morning, In which department should CRO be positioned? In the first article there are 4 deparmen
CRO weekly #34 - What is the best department for CRO?
By Tom van den Berg • Issue #34 • View online
Good morning,
In which department should CRO be positioned? In the first article there are 4 deparments suggested and why CRO fits well within each of them (or none of them):
  • Analytics
  • Product
  • Marketing
  • IT
In which deparment do you think CRO should be?
What else in this newsletter:
  • Brand Awareness is basically a meaningless etric. Here’s why.
  • VWO launched VWO Experience Optimization Platform.
  • Google Analytics App+Web Property: a brief walkthrough of the setup.
Job opportunities @ Funda & Carnext. com.
Have a nice day.
Cheers,
Tom

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Tom van den Berg

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