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CRO weekly #32 - 5 things we learned from analyzing 28,304 experiments

Good morning, How do CRO professionals run experiments in 2019? Convert analyzed 28,304 experiments,
CRO weekly #32 - 5 things we learned from analyzing 28,304 experiments
By Tom van den Berg • Issue #32 • View online
Good morning,
How do CRO professionals run experiments in 2019? Convert analyzed 28,304 experiments, picked randomly from their customers.
This post shares some of our top observations and a few takeaways about:
  1. When conversion specialists choose to stop tests; 
  2. Which types of experiments are most popular;
  3. How often personalization is part of the experimentation process;
  4. How many goals conversion specialists set for an experiment;
  5. How costly “learning” from failed experiments can get.
Whatelse in this newsletter:
  • Getting started with Google Analytics: App + Web 
  • How to query and calculate Google Analytics data in BigQuery
  • Event: CRO.CAFE Unconference 2
And jop opportunities @ Online Dialogue & ANWB
Have a nice day!
Cheers,
Tom

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