Google announced one of there biggest updates in Google Analytics ever.
What does this mean?
You can now create a new property type in Google Analytics that will allow you to combine App + Web data in the same property. This new type of measurement uses the same data schema as Google Analytics for Firebase (GA4F), and works hand in hand with GA4F, expanding on functionality first rolled out there.
Moving away from sessions and pageviews
The most important thing to know about this new data schema is that it moves away from the traditional Session + Pageview method that classic Google Analytics has used for 15+ years. Instead, it uses an Event + Parameter model. It’s different, but it opens up a whole new world of possibilities in terms of what you can track, and all of the additional details you can add to each event action via the associated parameters.
The first 2 articles explain everything about this massive Google Analytics update.
What else in this newsletter:
- Small teams may not fix the mess
- Six principles for designing any chart
And jop opportunities @ NS and Playstation
Have a nice day!