First of all I would like to start with a rectification. In my last newsletter I mentioned: Clarity. io as “New A/B test software”. This is not the case, Clarity is NOT an A/B test tool (thanks community for the feedback). This is how Microsoft describes the tool:
“A product to visualize user interactions at scale to optimize conversion, engagement and retention”
In this newsletter I added a direct link to the Clarity website and a blog at Bing why Microsoft build Clarity.
What else in this newsletter?
One of the best Google Analytics reports
One of the best reports in Google Analytics and I use the most, is hiding from you: Navigation Summary report. This report is way better than the User Flow report and can give great insights.
Today in 3 hours the first Amsterdam Measurecamp ticket release will start. One of the best analytics event there is, full day with unconference sessions. This year the event date is: 13th of April (Yes, that’s Saturday. Only people who want to spend there day off will be there).
Analyze your traffic campaigns faster
I found a tool to analyze all your Google Analytics UTM tags better and faster. UTM. io is from the makers of AppSumo and they have a nice offer now.
Enjoy this newsletter and off course I am always open for feedback.
Have a nice day and see you next week.