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CRO weekly #28 - Should you run experiments during peak seasons?

Good morning, If you or your marketing team is running a CRO program and you validate your ideas thro
CRO weekly #28 - Should you run experiments during peak seasons?
By Tom van den Berg • Issue #28 • View online
Good morning,
If you or your marketing team is running a CRO program and you validate your ideas through experiments, you may have had questions if your company should be experimenting during high-traffic/transaction periods? Think peak seasons such as Christmas, Valentine’s day, Cyber Monday, etc.
Answer: Yes, you should, and you’re losing out if you’re not. Checkout the 3 myths in the first articles.
What else in this week newsletter:
  • Google is testing with icons at the search page
  • Tracking prevention, now available in Microsoft Edge 
  • User Inyerface - A worst-practice UI experiment
Events:
  • ConvEx - Celebrating Experiment-Driven Marketing
  • Growth hacking session & Roundtables @ Growth Tribe
  • UX Talks with Google: Optimization & Prioritization Event
And job opportunities @ Ebay and Cameranu.nl
Have a nice week!
Cheers,
Tom

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