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CRO weekly #26 - Why experimentation programs fails

Good morning, Too often, successful experiments do not get implemented into a business. This is odd.
CRO weekly #26 - Why experimentation programs fails
By Tom van den Berg • Issue #26 • View online
Good morning,
Too often, successful experiments do not get implemented into a business. This is odd. Why wouldn’t a change that is proven to reward customers be put into motion, especially if the evolution improves the company’s bottom line?
When a positive customer-centric change isn’t enabled in a company, the explanation is simple: the experiment had little to no connection to a clarified business purpose.
What else in this newsletter?
  • Annual Experimentation Survey 2019
  • Introducing BiqQuery parameters in Google Data Studio
  • A learning secret: don’t take notes with a laptop 
And job opportunities @ Bijenkorf and Ixxi.
Enjoy your week!
Cheers,
Tom

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