Too often, successful experiments do not get implemented into a business. This is odd. Why wouldn’t a change that is proven to reward customers be put into motion, especially if the evolution improves the company’s bottom line?
When a positive customer-centric change isn’t enabled in a company, the explanation is simple: the experiment had little to no connection to a clarified business purpose.
What else in this newsletter?
- Annual Experimentation Survey 2019
- Introducing BiqQuery parameters in Google Data Studio
- A learning secret: don’t take notes with a laptop
And job opportunities @ Bijenkorf and Ixxi.
Enjoy your week!