Running a CRO program is about clarity and persistence, about setting goals and working together as a team to reach these goals. Chances are that you are the first team to uncover learnings in such a fast pace that you might inspire other teams to do the same. Learn from Helloprint and how they run their CRO program.
Furtermore in this newsletter:
- Airbnb A/B tested and dropped its videos on the host signup page
- 5 Reasons why to create custom channel groupings in Google Analytics
- Improve your product with digital self-awareness
- Salesforce is buying data visualization company Tableau for $15.7B in all-stock deal
And new in this newsletter: job opportunities @ Mailchimp and Canada Goose!
Enjoy your week!