This second newsletter covers a lot of awesome content.
Experimentation @ Booking.com
A couple of articles from one of the leading companies in experimentation: Booking.com and also a podcast with Lukas Vermeer.
Google Analytics tips
An awesome blog from the Google Analytics guru, Simo Ahava, about preventing duplicated transactions in GA and 4 methods of session stitching. How annoying are those iFrames and third-party payment processors for your data? In stead of recognizing one session, as one session, it appears as three different sessions in your data. And we all know how important correct data is for optimizing our website.
New A/B test tool & event coming up
I selected some of the best events coming up in the next months. And Last but not least, Microsoft launched an A/B test tool: Clarity!
Enjoy this newsletter and off course I am always open for feedback.
Have a nice day and see you next week!