View profile

CRO weekly #18 - By default ship nothing / Best tools, books, conferences for analysts in 2019

Good morning, There’s so much focus on keeping teams busy that we tend to work on the “highest priori
CRO weekly #18 - By default ship nothing / Best tools, books, conferences for analysts in 2019
By Tom van den Berg • Issue #18 • View online
Good morning,
There’s so much focus on keeping teams busy that we tend to work on the “highest priority thing” without asking whether the highest priority thing is worthwhile. In this approach, priority is relative to the other things, not to some absolute guidelines or heuristic. If it looks better than the other things…well, we do it. Confirmation bias will lead us to say “of course it is important”…but is it?
The problem here is that added complexity is extremely costly.
Do you ship by default?
Furthermore in this newsletter:
  •  Best tools, books, conferences for analysts in 2019
  • 27 incredibly useful things you didn’t know Google Sheets could do
  • Safari and iOS ITP 2.1 - Solution Convert (AB test tool)
  • Mapp to acquire Webtrekk 
  • SessionCam launches enhanced integration with Google Analytics 
Have a nice day!
Cheers,
Tom

Reads
Tools
Did you enjoy this issue?
Tom van den Berg

CRO weekly: reads, events, talks, tools about conversion rate optimization

If you don't want these updates anymore, please unsubscribe here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue