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CRO weekly #16 - The importance of failure in experimentation

Good morning, How often do you fail? Or do you learn instead of fail? Failure is important to grow an
CRO weekly #16 - The importance of failure in experimentation
By Tom van den Berg • Issue #16 • View online
Good morning,
How often do you fail? Or do you learn instead of fail? Failure is important to grow and more companies should embrace this. Being comfortable with failure is a sign of an organisation with a mature culture of experimentation. Read morea about this in the Linkedin article from Nima Yassini.
Furthermore in this week newsletter:
  • Fostering a culture of experimentation from the Skyscanner Engineering team
  • Not everything that matters can be measured from Rick Dronkers
  • The economics of content creation from Alex Birkett
  • CSS selector guide for Google Tag Manager from Simo Ahava
  • Supermetrics for BigQuery is the first ever native BigQuery Data Transfer Service app for non-Google marketing platforms
Enjoy your day and have an awesome Easter weekend.
Cheers,
Tom.

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