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CRO weekly #11 - A/B testing with small sample size / The madness of CRO business case calculations

Goodmorning all, In this weeks newsletter an article from Georgi Georgiev about A/B testing with a sm
CRO weekly #11 - A/B testing with small sample size / The madness of CRO business case calculations
By Tom van den Berg • Issue #11 • View online
Goodmorning all,
In this weeks newsletter an article from Georgi Georgiev about A/B testing with a small sample size. What can you do to optimize if you don’t have a crazy amount of visitors and conversions?
My colleague Ton wrote an article about the “Madness of CRO business case calculation”. How can you calculate a realistic business case for your CRO program?
And last but not least, I have exciting news. I will speak at Emerce Conversion this year. My talk will be about: 10 tips to improve the ROI of your CRO program. A lot of other great speakers are on the speakers list.
What else in this week newsletter:
  • An introduction to experiment pairing
  • Ecommerce Analytics Tracking: 69-Point Advanced Guide To Drive Performance
Enjoy your week.
Cheers!
Tom

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