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CRO weekly #1 - Best CRO articles of 2018 & 2019 look ahead

You are reading the first edition of 'CRO weekly'. Every Thursday you can expect topics related to C
CRO weekly #1 - Best CRO articles of 2018 & 2019 look ahead
By Tom van den Berg • Issue #1 • View online
You are reading the first edition of ‘CRO weekly’. Every Thursday you can expect topics related to CRO (Conversion Rate Optimization): UX, design, data, growth hacking, optimization, culture and many more.
In this first newsletter I would like to share some of the best articles from 2018.
2018 was a year were CRO become one the standard activities in the online marketing department, like SEO, SEA and other activities. And the first steps are made from just “conversion rate optimization” to “validation”.
2019 look ahead
Personally I think 2019 will be the definite transformation from CRO to validation. Validation covers the whole area we are in as optimizers. We should not only focus on optimizing the conversion rate, but also validate all our development activities, bugs, new products and everything we can measure.
2019: “from output to outcome”
I hope you all have an awesome 2019.
Happy optimizing!
Tom

Blogs
The 10 Most-Read Articles of 2018 | CXL
The 2018 State of Conversion Optimization Report
Conversion Hotel 2018 Summary
The Three Types of A/B Tests – Towards Data Science
Experimentation in product development: How you can maximize the customer experience - WiderFunnel Blog
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Tom van den Berg

CRO weekly: reads, events, talks, tools about conversion rate optimization

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