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How I raised $500k from strangers through an instant messaging app

How I raised $500k from strangers through an instant messaging app
By Tom Littler - Notion & myKanban • Issue #50 • View online
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Over the last month, I’ve raised $500k from strangers online. Half a million dollars, and nearly all of it through the social media app Telegram.
The funny thing is I didn’t even realise this milestone until one of my friends pointed it out to me, and how absurd the whole thing was.
I’ve tried to make sense of this wild success, through documenting the principles I think have led to it.
In this article, I try and weave the theoretic and the practical, talking through the idea of specific knowledge, leverage, and product-market fit, while diving into practical steps that enabled me to build trust, and demonstrate our value.
I think this article will be useful to anyone who wants to understand who the seemingly obscene success the internet provides, may not be so obscene after all.
Specific knowledge, simply put, is knowledge that can’t be taught. A false belief often held is that every skill can be taught. Not true. All knowledge can be learned, and the most valuable knowledge can only be learned, not taught. Specific knowledge is something you’ll need if you want wild success. 
Here are a few reasons why knowledge might not be able to be taught and is therefore specific. 
1. The knowledge can only be learned through consistent practice of on-the-job training
2. The knowledge involves a blend of soft-skills, skills generally learned in childhood and notoriously difficult to teach 
3. The knowledge cannot be taught yet because it is on the cutting edge, and no one has yet learned how to teach it
4. Knowledge that is innate to your DNA, for example, athletic prowess
5. Knowledge that makes us of a valuable network
What I'm Reading
I must have read this book 5 times, and each time the strength of Wilde’s dialogue amazes me. The wordplay, the paradoxes, the style, all interlacing with a story that is as archetypal as the come, what becomes of a man who can behave free of any repercussions from society?
Like Dostoyevsky’s ‘Crime and Punishment’, Dorian Gray makes the case for the existence of objective evil and the idea that morality is not simply a societal mirage, but something that is real, and innate to each of us.
“One should absorb the colour of life, but one should never remember its details. Details are always vulgar.”
Tweet of the Week
Tom Littler
Wild success:

In physical health is always linear.
In wealth is always exponential.
In mental health, either. https://t.co/295gUnLEtD
myKanban
There’s not too much to report this week on the myKanban front, we have ordered all our parts, decided on our packaging and are now just awaiting our first test run of orders!
If you got some use out of today’s issue, spread the word by sharing this link with a mate! Keep the subs rolling…
Cheers,
Tom
Did you enjoy this issue?
Tom Littler - Notion & myKanban

Hey, I'm Tom, a product manager and startup founder living in London.

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