Balancing Side Hustles with a 9-5
In the last couple of years, I’ve started a startup that now employs 7 people, developed a physical productivity product, started a YouTube channel that has reached 1000 subscribers, and sell digital products that generate $1000+ passive income per month.
I did all this while working a full-time job.
I’m not trying to blow my own trumpet here. In hindsight, I bit off a bit more than I could chew, but I am confident that I understand the principles of how to balance side projects with a 9-5.
In my latest article
, I share these principles, and ways you can start implementing them today. Here’s a short extract.
Principle 3 — One project a week
One of the things that kills side projects is a lack of momentum. You work on something for a few months and see no results, so you decide to pack it in. The issue is, we often set our goals way too high when thinking about the first milestone of our project.
We might think that we need to create a complete website for our clothing business. A complete video course for our cooking school idea. Or an app for our delivery box.
To counter this I have a simple rule.
Every week I ship something that customers of my product can interact with. This might be a blog post, a video, a Notion system, or something bigger, the item itself doesn’t matter, it’s just getting into this constant habit of shipping that does.
After 1 year of following this approach, you’ll have 52 products out there. Sure they might be 52 tiny products. But they are 52 things you can get feedback on. 52 things that you have learned from and 52 things that you can look back on and see clear progress.
The Passion Economy
I’m a huge believer in the passion economy. I think it’s in the process of fundamentally changing how we do business.
What’s the passion economy you ask?
Simply put, it’s individual creators sharing their work with the world, without having to form, or go via, a large corporation.
In the past, if you wanted to sell your ideas, you’d have to get a book publication deal. Now anyone with a computer and an internet connection can share their ideas, and find a tribe that resonates with them.
Likewise, in the past, if you wanted to sell a product such as jewelry, hot sauce, or wooly gloves at scale you’d have to find a distributor to sell them for you. Now anyone with an Instagram account can reach their customers directly.
A suite of technical tools such as Revue (how you’re reading this newsletter), Webflow (how I built my website), Convertkit (how I communicate with my audience), and Zapier (how I automate my tasks) have given power directly to creators, without the need to invest large amounts of capital in complicated tools.