Your weekly focus on sustainable solutions to make Corporates, Cycling & Ourselves better + all that overlaps! from @Timvdweide, ex-bikeshop owner, agent @andmoraal and consultant @ERMinsight.
22 days in for 2017, how is your year going? I spent the past week in Bucharest and Amsterdam working on projects for companies and the financial sector, and speaking to clients. Making sustainability tangible and workable is a challenge many of us face in the field, although it is interesting to see many CSR/sustainability specialists not even trying to make a business case. John Elkington argues in this week’s article that we need to move beyond business cases for sustainability/ESG and towards business models. For food retailers, a lot of growth is the organic market for instance, even though it is still a smaller market. Keep your eyes open and do not practice in the same way repeatedly as the example of Jerry Rice shows in the article series “Masters of Habit.”
As always, thanks for reading and feel free to hit reply! 🙌🏻