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Selling out is underrated. Here's why

Mathias Jakobsen, Think Clearly
Mathias Jakobsen, Think Clearly
Hello Amazing
It’s been more than a year since you last heard from me, but I’ll save the big life update for another day, because I want to get to it: I love Paris Hilton. I admire her for something that I believe most people fail to appreciate: her willingness and ability to sell out (and cash in). 
Paris Hilton is attractive and easy to understand.
Paris Hilton is attractive and easy to understand.
What is it that she does? She has created a persona out of herself, that is attractive and easy to understand. And through all kinds of products, she is able to sell a piece of that attractiveness. She’s worth an estimated $300m. Some people (let’s call them snobs) look at her and think she sounds dumb. But everyone else looks at her, and wants to either be a bit like her, or to be with her. 
The market for selling to snobs is a small slice of the full mainstream market.
The market for selling to snobs is a small slice of the full mainstream market.
But what is it that’s difficult about selling out then? In order to sell out, you must have mass appeal. And if you have traits that aren’t attractive to most people, you may need to tone it down. Showing intelligence is appealing to snobs, and snobs believe this is true for everyone. But it isn’t. And the thing is, the market potential of catering to the snobs is much smaller than everyone else. Snobs are too few and too thrifty to be a relevant mainstream market (And just to be clear, I’m myself a great snob… in fact I’m so snobbish that I sometimes look down on other snobs because they aren’t snobbish enough, but that’s a whole other story).
Now, I don’t believe for one second that Paris Hilton isn’t extremely intelligent. And yet, she is willing to hide that from most people most of the time, because it’s better for her business. Would you be willing and able to hide something like that? I’m certainly way too proud and vain to ever conceal such a trait, even if it would make me rich. That’s what I admire about her. She is able to overcome that vanity in order to get what she wants. 
So should you sell out? Maybe not. There can be many valid reasons not to. My point is merely that it isn’t as easy as you may think. Let’s appreciate it. 
Much love
Mathias
p.s. I am working on my annual report, as a bigger life update, but it may still be a month or two before it’s ready. However, last week I joined Ørsted, a world leading provider of large scale green energy solutions. 
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Mathias Jakobsen, Think Clearly
Mathias Jakobsen, Think Clearly @thnkclrly

I'm a writer who also helps people. Currently working at @Orsted. Former @SYPartners, Parsons & @hyperisland.

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