Hello and thank you for opening this email in the midst of a long weekend. I know I was to do part 2 of my predictions, but I haven’t had time to think properly, so will do that next week.
For now - something sweet from the archives.
I’m a big fan of ‘demonstration’ advertising done right. You know, testing your product’s claimed USP to the max - often to jaw-dropping or hilarious effect. Some of my favourites below.