Let’s face it - nobody wants to see ads.
Sure, marketers can do all they want to make them more #relatable and #engaging but given a choice (and the surfeit of great content out there), we would prefer a world without ads. Even those working in advertising. (Especially those working in advertising). This might make life tough for content creators who kinda depend on ads and sponsor plugs to keep the lights and cameras on. How do you add a sponsor plug, but do so in a way that don’t have people skipping ahead by 10 seconds?
Some YouTubers do a brilliant job of seamless sponsor plugs. So much so that my wife and I actually look forward to these and even applaud a quality plug. Some examples below (and if nothing else, you’ll find a great bunch of channels to follow).
Two examples this week, two next week.