Things of Internet: Best of best of 2021

Things of Internet
Things of Internet: Best of best of 2021
By Deepak / Chuck • Issue #78 • View online
Let’s get right into it. This is the time many publications put together their annual best-of lists. Here’s a bunch of ‘em - marketing and otherwise - to keep you busy over the next couple of weeks.
Things of Internet is taking a break for a week, so your next issue will be on January 8.

Marketing and branding things
  • The Drum: The advertising publication has a list of campaigns that won on social media in 2021. Including a cheeky stunt by Weetabix, and Reddit’s hilarious 5-second Superbowl ad that is worth replicating here.
  • Google: What was the world searching for? The annual year in search will tell you. Check out the search trends, if you prefer a more concise and PPT-friendly version.
  • Contagious: This is one of the reports I look forward to the most - the marketing publication has a wonderful annual report that brings together great campaigns and terrific writing. Here’s the Most Contagious, 2021 Report. Bonus: A list of non-advertising things that Contagious thought was, well, contagious.
  • PWC: The future of work sure looks flexible.
  • The Drum: Check out their favourite NFTs. A late addition to the list might be Vodafone selling off the world’s first ever SMS as an NFT (it’s a Christmas greeting, BTW!).
  • Ben Evans: The sagacious tech writer has an annual presentation which packs together trends, graphs and data. Definitely worth spending 10 minutes on.
  • Statechery: Another Ben, Thompson, is one of the world’s most respected tech/business analysts. Here’s his annual wrapup with links to loads of his posts.
  • dentsu: The agency’s creative trends report points to a decentralized future.
  • e4m: Indian campaigns of the year. (Keep an eye out for BrandEquity’s list as well, couldn’t find a site for it).
  • Azeem Azhar: The graph-happy author’s charts of the year - from the insane levels of VC funding to Ever Given (remember that?).
  • And everyone has a pov on digital marketing trends. So here’s Forbes, Google and 99designs.
Everything else
Now there are obviously many MANY more things to link out to, but for the sake of sanity, let’s stop it at this, yeah? :)
One final 2021 thing to plug
On Dec 31, 2000, I recorded an interview I did with Amit Varma, which would go on to become the first episode of Getting Meta - a podcast on productivity, mental models and dare I say living better. It remains a content experiment I am very proud of: With some exceptional guests (Rohan Joshi, Meeta Malhotra, Dhimant Parekh, Mohan Krishnamoorthy, Utsav Mamoria, Krish Ashok, Pallavi Barman, Lavanya Mohan, Srini Srinivasan, and of course, Amit).
Some great life lessons in there from some very smart people I had the honour of speaking to - from reframing perspective, to slowing down, to tips on content exercises.
Show links: Spotify | Apple Podcasts | Web
If I had to make one last recommendation for the year
This app called 1 Second Everyday, which allows you to compile, well, one second from every day. At the end of the year, it’s amazing to see how all those small moments come together to make… The year. I’ve been doing this since 2017 and compiling it every Dec 31 is a delight. Download on Android | iOS.
See you next... year!
Thank you for being a subscriber, and reading all year. Writing this newsletter on a weekly basis has certainly been one of my highlights this year. I’d love it if you wrote back telling me what Things of Internet means to you, what you’d like to see more of, or less of.
Have a great last week of 2021, and a kickass new year.
Did you enjoy this issue?
Deepak / Chuck
By Deepak / Chuck

A weekly newsletter with some cool digital stuff. Something a brand did, a nice new app feature, something from the world of entertainment, an occasional editorial... Ideal for those who are in marketing, or simply love the internet and trivia. Every issue also includes something from the archives. It'll be insightful / useful / fun. Hopefully all three!

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