Before we start, two announcements:
New batch of the NoFaff Sessions:
I’ll be starting a new batch of my digital marketing basics course in end July. ₹6000 + GST. 9 live sessions. Loads of examples and references. Ideal for anyone looking to learn about the world of digital, especially folks in mainline :) You also get Things of Internet
free for life. All details here
I’ve got a new podcast:
I’m thrilled to announce Getting Meta
! It’s a podcast on productivity, mental models and stuff, where I speak to some very smart Indian achievers to eke out habits. The feed is here, and this Friday, an episode with Amit Varma drops. Next week, Rohan Joshi. I’m super-kicked about this, and I hope you like it too. Spotify
| Apple Podcasts
| Google Podcasts
| Web player
Okay, enough plugging my own stuff now. Let’s get down to what you subscribed to this newsletter for. Pre-roll ads. Ah, the bane of YouTube. You know when you just want to watch that epic Opeth performance at Red Rocks Arena, or that Ryan Giggs goal just again… And ad. Ugh. Seriously. Those YouTube ads have such bad timing.
But once in a while, comes along an ad that doesn’t just make you watch, but maybe even enjoy and re-watch the whole thing!
While YouTube has been encouraging marketers to do shorter “bumper” ads for a while now, there is another strategy - just be clever about the whole thing. Co-opt the frustrated viewer. Use the ad space for its uniqueness, rather than use a TVC here. Today I share some examples of kickass YouTube pre-roll ads.