More than ever, the digital space is oversaturated. There are millions of videos, music, articles, books and other media online. We need experts who can break through the noise, and in 2022 we’ll see more of them leading the way.
This isn’t a new development. Curators have been organizing and contextualizing content for a while. They are the new creators
A great example of this is the rise in popularity of Spotify playlist curators
who have built brands around their music preferences. And, who we might think of as influencers are really just curators of products and services.
I see curators helping platforms make decisions about features and creating experiences for other users. Curators will be the bridge. They’ll know exactly how to communicate between their audiences and the people building the platforms they use.