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PREVIEW: The Alaska Twitter edition (featuring Olympic champion Lydia Jacoby, an earthquake, tsunami alert and beached whale)

The Timeline
Hello, internet people. May I introduce you to Alaska Twitter?

This is a preview of a members-only issue of “The Timeline.” This version has been edited for style and length.
If you want to learn more about what makes Alaska Twitter and hyperlocal online communities great and what your content should include to engage them, become a member today.
The timeline was a mess this week — especially in Alaska.
Alaska Twitter is the perfect example of how a small community can generate and distribute content quickly. And, it’s the kind of audience local news organizations and other media should be engaging with.
So I’m sharing what I learned with you.
Wait! What even is Alaska Twitter?
It’s exactly what it sounds like: People on Twitter from or living in Alaska talking about Alaska and what’s happening in the state.
Except, this week, it was people in Alaska plus people not in Alaska talking about Alaska.
Shayne Nuesca
Alaska Lydia Jacoby earthquake tsunami alert beached orca Twitter
The Lydia Jacoby effect
GIF of an illustration showing Lydia Jacoby's reaction when she learned she came in first in the 100-meter breaststroke and earned an Olympic gold medal.
GIF of an illustration showing Lydia Jacoby's reaction when she learned she came in first in the 100-meter breaststroke and earned an Olympic gold medal.
“They have swimmers in Alaska?” — Someone on Twitter when Lydia Jacoby won Olympic gold, probably
Millions of people have seen, shared or posted tweets mentioning Lydia Jacoby, according to trend data. On average, there have been between 95-100 people tweeting about Lydia Jacoby every five hours — and that’s not including the night she won the 100-meter breaststroke race.
That’s a lot of conversation happening, with plenty of opportunities to contribute. And when you talk about Alaska, the Alaskans on Twitter aren’t that far away.
Lydia Jacoby winning gold had all of the elements of viral content, with a hyperlocal community helping drive its reach.
Note: You’ll be able to access this members-only issue through the archive page once you sign up.
Don’t miss out on the other issues by Shayne Nuesca
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Shayne Nuesca
Shayne Nuesca @shaynenuesca

Monthly-ish recap of hit tweets and other musings by a very online journalist

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