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MessagePath - the AI writing coach - The PR Tool Shack - Issue #29

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Each week I’ll cover just 1 tool which could be relevant to your day to day work as a Public Relation
 

The PR Tool Shack

November 27 · Issue #29 · View online
A regular digest of productivity tools for Public Relations & Communications professionals carefully curated by Philippe Borremans.

Each week I’ll cover just 1 tool which could be relevant to your day to day work as a Public Relations & Communications professional.

MessagePath - the AI writing coach
An analysis of an Apple Inc. press release
What does it do?
MessagePath’s software helps you write the right words and helps companies make sure communications are effective, on brand, and legally safe.
PR Application?
Good writing is important, intelligent writing generates better results. We all write different kind of documents in PR - from press releases to more in depth reports and briefings.
AI can help and Messagepath is a good example of how this works. This tool brings “contextual intelligence” to your writing and will analyse not only the structure of your text but also the words used.
The generated report (see image above) gives you a clear indication where you can improve your text (in English).
Price?
Free - 39$/year (Supports general business, marketing, sales, support, web content, press releases) and 29$/month for the team version.
Works with?
Your browser, but also comes with an app and a browser extension if needed.
Language(s)?
Straightforward English on the dashboard.
Get it here:
MessagePath | Intelligent content analysis for business
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