“The goal for influencers is to become their own brand.”
“I would love platforms to be even more transparent around all available real time metrics, benchmarks, audience demographics and trends.”
“I am excited to see the industry shifting away from just impression metrics, and over to a more strategic approach.”
“You have micro-influencer agencies pitching that micro influencers have higher engagement than top tier, but as a blanket statement this is not true.”
Sybil talks to TheNextGag about why metrics are both a blessing and a curse, the challenges that talent face when crossing over to another platform and why saying no to a brand partnership is actually a good thing.