Nearly six months ago, when California voters approved the strongest privacy law in the nation, it seemed like a win for people seeking control over their personal data.
The law, passed by a ballot initiative, requires companies to participate in a “global opt out”—meaning that people can click once to opt out of the sale or use of their personal data for advertising. The law also allows consumers to sue companies for violations of the laws’ security requirements and creates the California Privacy Protection Agency to take action against violators.
Former Democratic presidential primary candidate Andrew Yang declared that the law would likely usher in a new era of consumer privacy rights in the U.S., which is rare among wealthy nations in not having federal privacy standards. “It will sweep the country and I’m grateful to Californians for setting a new higher standard for how our data is treated,” Yang said at the time
Todd found that 14 of the 20 state privacy bills under consideration around the country were built upon the same industry-backed framework as Virginia’s, or were weaker.
Fourteen of 20 proposed state privacy bills were built upon the same industry-backed framework as Virginia’s, or weaker
States with proposals for privacy bills, by type