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You don't need witty content to win at social media

Cindy Guthrie
Cindy Guthrie
Happy Sunday!
I hope your holiday season started amazing, and your inbox finally got a break after all the Black Friday/Cyber Monday sales.
Because of the holidays, I intend to keep the next couple of emails short.
Credit: Schitt’s Creek on Giphy
Credit: Schitt’s Creek on Giphy
Today I’m writing about social media.
We see great accounts like Wendy’s posting silly, witty content and think, “We could never do that,” so we don’t post.
Our new Jalapeño Popper Chicken Sandwich is the sandwich of the future. To celebrate, we’re answering all your questions about the future. Ask us anything.
Posting funny things regularly that relate to your brand requires lots of work and a big team. Additionally, when you post stuff like that, you are at risk of posting something that could land you, your company, or both in trouble (and possibly unemployed, depending on how viral your post becomes.)
Credit: E! on Giphy
Credit: E! on Giphy
Thankfully, witty content isn’t the only way to succeed on social media.
At Statusphere, our Instagram and TikTok accounts are geared towards consumers (B2C), while LinkedIn, Facebook, and Twitter are geared toward businesses (B2B).
Our social media team started posting informational content to our Instagram account this year, which has been a huge hit. Behind-the-scenes content is also popular. Additionally, the team shares some silly things, especially on TikTok, but we took the path of positioning our company as an expert in creator marketing.
When you share your expertise with your audience, they’ll see you as an expert in your field (whether you’re posting from your personal account or your brand account.)
Lead with valuable content like real-world examples, industry news, and thought leadership pieces.
Positioning yourself as an expert in your field makes it easier to grow your audience and gain their trust without sounding overly salesy.
Your audience will appreciate you more when you focus on providing value.
When your audience appreciates you, you’re rewarded with their engagement, recommendations, and business.
Credit: Giphy
Credit: Giphy
Have an amazing week! Cindy
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Cindy Guthrie
Cindy Guthrie @thecindyguthrie

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