As smart as you are, unless you’re writing a paper for school (or a formal letter,) it’s best to keep your writing at a middle school reading level.
Besides appealing to a broader audience, it’s faster and easier for the rest of us to read.
It takes much more brain power to read something with complicated words than it does to read a simpler version.
Don’t write to meet a word count
When I consume content, it’s off-putting to read something full of unnecessary words that only exist to meet a word count.
Don’t write like you’re trying to hit a word quota unless you’re writing a book or research paper.
Make your point as brief as you can, and then make it shorter.
You can do this with the Hemingway Editor mentioned above as well.
Furthermore, you don’t need to hit a certain word count for SEO as long as you cover a topic thoroughly.
Minimum word counts for SEO are suggestions not laws.
A blog post that is 875 words, but covers your topic thoroughly, will rank better than a 1006 word article with filler words that don’t cover the topic.
Every day, we write for the web. Following these tips will help you provide your readers with a better reading experience.
A better reading experience increases their likelihood of continuing to consume your content.