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Launching a personal site

Cindy Guthrie
Cindy Guthrie
Happy Tuesday! 
Thanks to publishing my newsletter on LinkedIn last week, and my semi-viral tweet, I’m at 11.5% of my newsletter subscriber goal for 2022 🎉
Launching a personal website
I spent a few hours on Saturday working on my personal (professional) website. The goal of this site is to have a central hub that connects all my projects - a fancier version of “Link in bio.”
Here’s what I included:
  • A brief bio. Most people that visit my site will do so because they’ve seen me on social media. If they want a more in-depth look at who I am, they can visit my LinkedIn profile.
  • Links to connect with me on Twitter and LinkedIn since those are the networks I’m focused on for my professional brand.
  • A form to subscribe to my newsletter. For now, it’s just this newsletter but I’ll be launching a marketing education website soon.
And that’s it.
via SpongeBob SquarePants on GIPHY
via SpongeBob SquarePants on GIPHY
As a former web designer, I’ve always struggled to make sites for myself.
I change my mind a million times and get tired of the design before it even launches.
So I forced myself to stick with a very basic, very minimally designed website for a few reasons: 
  • “Pretty,” graphic intensive websites can take a long time to load. Websites that take a while to load are bad for your visitors’ experience and search engines penalize you for them.
  • My primary focus is putting out lots of great content, not getting web design gigs. I don’t need a fancy website to put out high-quality content. (In fact, a fancy website would more than likely delay me from putting out content.)
The technology used
I recently learned that you can do all sorts of things in Notion, such as building a simple website. But you can’t use Notion alone as it can be a bit slow (and remember slow websites are bad.)
You need to pair your Notion with a service like Super.so.
They serve your site at faster speeds and add in some design upgrades. The designs are still simple, just a little more “website-like” and less “Notion-like.”
I originally wanted to use Notion + Super for my website since I have the app on my phone and can add content quickly. However, I know WordPress like the back of my hand so it was faster for me to use that than to go through the Super documentation.
But, I recommend Notion + Super for non-web designers as it’s more cost-effective, faster to set up, and easier to learn. You could learn how to use it and get your site up in a few hours vs. the weeks of training required to make a website that’s only half as good (and will more than likely be super slow because you have too many design options in WordPress.)
Things to keep in mind when launching your website
  • Write down one goal you’d like your website to accomplish and make sure everything on your site leads to that one goal. For me, that’s to get people signed up for my mailing list. Yours may be to get people to contact you about services or speaking gigs. Just make sure you’re only focused on driving people to one thing. Yes, you can link to other things, but if you include too many buttons or calls-to-actions, people will just leave your site. It’s called decision fatigue or analysis paralysis. 
  • Keep it simple! Unless you’re selling design services, a simple, easy-to-navigate website will be more effective than a fancy one.
Do you have a personal/professional website? I’d love to see it. Reply to this email with your link! 
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Cindy Guthrie
Cindy Guthrie @thecindyguthrie

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