How to get featured in Forbes (even if you're not a writer)



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Cindy Guthrie
Cindy Guthrie
Happy Tuesday! 
Last week I was surprised to find out that I was featured in an article in Forbes.
You’re probably wondering how I got quoted in an article. (Also, did anyone notice the other quotes were from CEOs? That made me extra proud.)
You should know that:
  • I didn’t pay to be in that article. 
  • I don’t know the journalist.
  • I’m not a journalist. 
But, I do know where journalists look when they need sources for an article - HARO (Help a Reporter Out).
HARO is a free service that anyone can subscribe to. You get 3 emails a day with different topics that reporters need sources for. 
The reporters are from large publications. Not all are as well known as Forbes, but they have strict requirements for journalists. So any publication would be worth your time. 
If you’re interested in building your professional brand, create a list of topics you know a lot about. When a relevant opportunity comes along, you have a list of topics to pull from.
For example, I’m a marketing director but the article I was featured in is on tips for new managers. That’s because I don’t only do marketing, I also manage people. 
Don’t limit yourself to your title or department. There will be other opportunities that come up that you can contribute to. I encourage you to pitch them all.
It’s a great exercise in building confidence as a professional. The worst thing that could happen is you don’t get picked for an article. 
But if you do get picked for an article you feel like a star. 
Hope you have an amazing week!
If there are any marketing topic you’d like to learn more about please reply to this email. I’ll cover it in future issues. 
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Cindy Guthrie
Cindy Guthrie @thecindyguthrie

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