Okay, not viral, but that’s a lot of engagement for someone who had 13 followers. BTW, as of right now, I have 169 followers, thanks to that tweet.
Here’s why this post took off
Marketers connected to it because it was a little vulnerable.
I wrote that it might not seem like a big deal, but explained why this promotion is a big deal.
It took a lot for me to include that little tidbit. I don’t like being vulnerable, but people connect with you when you’re relatable. Being vulnerable makes you more relatable.
You may be wondering why my Twitter handle is @thecindyguthrie
when my last name is Rodriguez.
I’m getting married in a few months and figured that since my new name is available and I don’t have to put 10 numbers after it to use it as my handle, AND because I’m JUST NOW building my brand, it makes more sense to start with my new name than change my username once I’ve built an audience.
By the way, figuring out this personal branding stuff when my name is about to change was a huge reason I held back from building my brand.
I tend to fall victim to analysis paralysis occasionally - overanalyzing to the point where I don’t do anything. But I’m working hard to be more like Nike and Just Do It in this new year.
More viral content
My Twitter wasn’t the only thing that went viral.
Recently, I came across breaking news about Instagram and sent it to my team at work. They quickly came up with a post and scheduled it to go out on a Saturday.
We usually post on weekends, but we wanted to get the word out ASAP.
We post informational content regularly, so nobody expected it to take off as it did. But a few days later, it became our most engaged Instagram post ever 🎉