Today, I’m going to talk about something that I struggled with in the past but had to accept as part of my marketing career and life in general.
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When I was in my early 20’s, I landed a graphic design job interview at Sony records.
The recruiter told me the skills they were looking for - graphic design with working knowledge of Photoshop and Illustrator. I was very familiar with both programs and was confident that I could do the job.
But when I showed up to the interview at Sony, they wanted me to have a different skillset.
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This was when CDs were huge, and they wanted the person in this position to be able to crank out CD insert designs quickly using QuarkXpress (a software that no longer exists.)
I had briefly used the software in school, but I wasn’t familiar with it and didn’t get the job.
I took that failure to heart for a while, but I didn’t let it define me or make me quit designing. In fact, I used it to get better. I learned PageMaker (now known as InDesign) which ended up becoming industry standard for booklets.
Looking back on the situation, it wasn’t my fault that I didn’t meet the requirements for the position. The recruiter should have known the requirements and not sent me on the interview, to begin with.
Throughout the years, I’ve failed at a lot of other stuff in my marketing career. That’s just a part of life, regardless of what you do for a living.
But I find it especially true in marketing because it changes so fast that what worked one time won’t always work for something else.
You can’t take failure personally, though. It sounds easier said than done, but it can be accomplished if you remove your emotions out of your work - especially if you’re a creative.
When your emotions are not attached to your work, it’s easy to pivot to something that will work should you need to make changes.
Your value is not in one item you output. So don’t let one bad output define you and get you down.