What's on our mind in PPC, PPC Myths and Misconceptions & PPC Live UK is Officially Launched!

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Anu Adegbola
Anu Adegbola
Welcome to our eighth edition of the #PPCChat Roundup Newsletter - your fortnightly update on the latest of the #PPCChat Roundup podcast, interesting read in relation to the episodes, London’s only locally run and organized PPC-focused event (PPC Live UK), and more on what’s going on in my (Anu) world of Paid Search.
All the work you see here and below, I do on a voluntary basis because I have so much love for our community so if you would like to support me - why don’t you buy me a coffee(basically what I survive on 😄).

#PPCChat Roundup Podcast🎙
Some more interesting chats were had over the past couple of weeks. Both of them only had three questions of discussion so packed with lots of knowledge and tips per chat. We started off with talking about what’s on our mind in PPC. We talked about account structure, performance max, GA4, and the (global) recession.
Ashton Clarke
A1.2: The main question I keep coming back to – is it best to segment these types of keywords into different ad groups, consolidate them into the same ad group, or consolidate even further down to just 1 or 2 keywords and then account for synonyms in RSAs/ad copy?
#PPCChat
About Performance Max:
Shaun Elley
A2: Dependent on the account we have a few tests running. For accounts with high volume conversions it seems to be working well (although looking at GA it looks like a lot of Remarketing at play).
#PPCChat
It rhymes with eyes. 🇨🇦 🏝️🌲🌴🌊
A3: yes. public sector is concerned about what people might need and what behaviours might change. My liquor retail is worried about sales, my restos are worried about sales. my appliance retailer is worried about sales.

yes. very worried. #PPCchat
And last week we talked about PPC Myths and misconceptions. Again just three questions that we had a lot to say about. We shared our favorite myths and conceptions that clients come to us with, that other paid search professionals come out with and the ones pushed by platforms.
Shaun Elley
A1: Not sure this is the biggest, but comes up all the time. "Branded ads are a waste of money. If I don't run brand ads they will just click on my Organic results"
Need them now more than ever with so much pmax out there.
#PPCChat
Melissa L Mackey
A2 I don't hear so much myths as outdated recommendations: never use broad match, not understanding how match types work, blindly use automation, etc. #ppcchat
Julie F Bacchini
A3:

1. That it doesn't matter that they have less data, their models (conversion modeling) are completely trustworthy and equivalent to the conversion data we had previously!

2. That first party data has no downside for advertisers. (IT ABSOLUTELY DOES!)

#PPCChat
Many views were shared about our current PPC states and misconceptions of which, and I feel that there are too many.
Please do go check those episodes out - there are lots to learn from them and if you have listened to more than 30 seconds of them, why don’t you take 5 seconds of your time to leave a rating/review?
Relevant Articles📑
PPC Live UK🗣
We had the inaugural PPC Live UK last week and it was a roaring success. Tickets sold out a few days before the event and people were so eager they were showing up half an hour before the event start time.
Before I even sent out the feedback forms everyone was raving about it and saying how much they loved this and how much this was needed. If you missed it and are thinking well, shucks I need to get me to the next one - well we have a date for you already. The next one will be on September 29th with four amazing speakers - Crystal Carter of Wix, Chris Ridley of Evoluted, Veronia Ruiz Morcillo (self employed), and a special Q&A session with Moz and Sparktoro Founder, Rand Fishkin.
Tickets are £15 because of the massive value this event is obviously going to provide. Get your tickets now to not be disappointed - it’s bound to sell out as well.
Conclusion
That brings us to the end of the fun happenings in my PPC world over the past few weeks. And with PPC Live UK being officially launched I can’t wait for future shares and updates. If you have any feedback please send it to minsdwanppc@gmail.com with “Newsletter Feedback” in the subject line. I really do want to ensure you are getting news that you enjoy. And if you really did like it, please tell your colleagues, family, friends, and pets too. 😉
If you don’t feel you are benefitting from this newsletter as well, click the unsubscribe link below. No hard feelings - I promise.
Feel free to connect with me on Twitter or on LinkedIn and more especially follow the PPC Live UK Twitter and LinkedIn profiles where you will also get up-to-date info on future events especially.
Hope to speak to you in a couple of weeks.
Anu Adegbola aka TheMarketingAnu.
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Anu Adegbola
Anu Adegbola @themarketinganu

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