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Taking the Frenzy Out of PPC, How to Talk PPC With Non PPC People, Last Call for PPC Live UK at The Shard

Anu Adegbola
Anu Adegbola
Welcome to our twelfth edition of the #PPCChat Roundup Newsletter - your fortnightly update on the latest of the #PPCChat Roundup podcast, interesting read in relation to the episodes, London’s only locally run and organized PPC-focused event (PPC Live UK), and more on what’s going on in my (Anu) world of Paid Search.
And while you are here - if you want to support me financially why don’t you buy me a coffee? I promise - it WILL go far. :)

#PPCChat Roundup Podcast🎙
Again - we’ve had another two weeks of very informative and timely PPC talks. We started by talking about Taking The Frenzy out of PPC which was inspired by an article written by Kirk Williams for Search Engine Land. It was an article based on how you stay on top of being in a constant state of firefighting & long hours that could easily lead to burnout. Top tips:
Answer to whether people work nights or weekends:
Ameet Khabra (she/her)
A1. Not anymore. I encourage everyone to log off at an appropriate hour and to take the weekends off.

I want to prioritize everyone's well being. We're no good to our clients if we're not good to ourselves.

Boris Beceric
A3: I have T&C that state turnaround times for different tasks, response times etc and that anything that has not explicitly been contractually agreed on will be billed separately. #PPCChat
Ashton Clarke
A4: I try to do little things to keep my mental health in check. Things like:
– Log off at 6pm ET, no matter what
– Late afternoon messages on Fridays are a Monday problem

I do think some of our org processes could be better, but it's something we're actively working on
Our second discussion was an area that I have experienced a lot since my family are comprised of doctors, lawyers, and accountants - Talk PPC to Non-PPC people. But to be honest we didn’t stop at talking PPC with a far-removed family member but also with clients who just don’t get PPC. And when you’re an agency/freelancer - you will experience that a lot! Here were our top shares:
How to talk PPC to Non PPC people
Ashton Clarke
A2: One technique I have for reporting is making sure to note what each metric/trend actually means. So instead of just saying "We saw a 10% increase in CTR", I also follow it up with "This means that users are engaging with our ads more often".
Most misunderstood aspect of PPC:
Alex Nicoll
A3: I think people who really don't understand PPC are always surprised by how low the CTR can be and still be "good". Same with conversion rate. Setting expectations is important! Also, like I said before, crafting a story always helps me. #ppcchat
Resources for breaking down PPC:
Julie F Bacchini
A4: I tend to have a little library of explainers that I update periodically to be able to send to clients.

I have pointed people to the PPC Acronyms page on the PPC Chat site too:

And that’s our two topics for the past week. I hope you found them useful, especially with the talk about protecting your mental health. Actually bother can be linked to mental health because the amount of misinformation from the client side can be what leads to a lot of fire-fighting requests.
Please do go check out those episodes - there is a lot to learn from them. If you have listened to more than 30 seconds of them, why don’t you take 5 seconds of your time to leave a rating/review?
Relevant Articles/Links📑
PPC Live UK🗣
It is PPC Live UK at The Shard week and I can’t wait. 🥳🍷🍕. We have the amazing Platypus Digital, a London-based digital marketing agency for charities as our sixth sponsor. It means that the event again shall be recorded and made available after the event.
So nothing more to do than to get your £15 ticket to the fabulous line-up we are going to get. Tickets are selling fast. We have sold 116 tickets and only have 44 left and ticket sales end on the morning of the 28th of September. Don’t be the one who misses out!
That brings us to the end of the fun happenings in my PPC world over the past few weeks. If you have any feedback please send it to with “Newsletter Feedback” in the subject line. I really do want to ensure you are getting news that you enjoy. And if you really did like it, please tell your colleagues, family, friends, and pets too. 😉
If you don’t feel you are benefitting from this newsletter as well, click the unsubscribe link below. No hard feelings - I promise.
Feel free to connect with me on Twitter or on LinkedIn and more especially follow the PPC Live UK Twitter and LinkedIn profiles where you will also get up-to-date info on future events especially.
Hope to speak to you in a couple of weeks.
Anu Adegbola aka TheMarketingAnu.
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Anu Adegbola
Anu Adegbola @themarketinganu

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