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PPC In Tough Times, LinkedIn Ads, London's only PPC focused Event - PPC Live UK & more

Anu Adegbola
Anu Adegbola
Hello!👋🏾
Welcome to issue 2 of the PPCChat Roundup Newsletter. Welcome to my new subscribers - your support means the world!
This week I have got some more very interesting news about the Podcast, a new event I have coming up and…

#PPCChat Roundup Podcast🎙️
Since the last issue, two podcast episdodes have been released. The first one was on Managing PPC in Tough times and then the latest one was on LinkedIn Adveritsing in 2022 co-hosted by My LinkedIn himself AJ Wilcox.
I know prices are going up here in the UK here and it sounds like we are seeing similar cases in the US. Julie Bacchini (host of the #PPCChat Twitter chat) shared a diagram showing a research done on which would be the first things to go if the prices went to high.
Those who are in any of these industries should definitely watch out. But as was very accurately pointed out by Gil Gilder we shouldn’t be in a rush to cut off spend just yet.
Gil Gildner on Twitter: "A3. We're seeing smaller/weaker advertisers scale back on top of funnel/awareness spend. It's a classic issue that happens in every time of economic turmoil. It gives heavier advertisers a leg up, and they come through on top every time. #ppcchat… https://t.co/pJ3zfNgYKa"
Last week when we came to the topic of LinkedIn Ads - tips were shared on what the best ad types were being used, what different mixes of creatives are advisable to be used, and of course some frustrations, like it’s lack of bulk editing. AJ here reveals that at B2Linked - they have actually created a bulk editing feature whic is fantastic. Another great tip he shared was about Single Image Retargeting.
AJ Wilcox
A5: Definitely add single image retargeting to that list of stuff you need to try. It now builds audiences in arrears, so no more setting up retargeting and waiting for a 300-person audience. #HUGE #PPCChat
So go check those two episodes out and if you have listened to even just 30 seconds of it please also do go leave a rating/review.
Events🗣
For those who have seen issue one you will know that I spoke at Sheffield DM just before the UK May bank holiday. It was a great talk and everyone was so welcoming. And as you are my awesome subscribers - here are the slides of the talk I did on the Evolution of Paid Ads.
I also have very exciting news - I am going to be running London’s only PPC focused in-person event. I’ve got a venue, I’ve got speakers and I even have a date for you - July 28th. It is going to based in Old Street (East London). Want to be first in line? Well go get your ticket now.
PPC Live UK presenation slide cover
PPC Live UK presenation slide cover
Finally - I am excited to share that I am going to be speaking on the Search Advertising track of BrightonSEO again on October the 5th. Look forward to seeing you there.
Platform Update
I am going to be sharing platform updates I am hearing about - but not from the point of view of the platform but from the point of view of our very passionate and concerned Paid Search specialists. Here’s one of Google from one of my favourites - Mr Google Shopping Kirk Williams aka PPCKirk.
Kirk Williams 🎙
💀 Match Type Segmentation is Dead in @GoogleAds 💀
Read 4 thoughts on why I've reversed my position on this practice (caveat always exceptions to the rule caveat blah blah): https://t.co/Knxo3MWora #ppcchat https://t.co/RSQrirIq6u
Conclusion
And that’s our PPCChat Roundup update this week. I hope you found it interesting! I would love to get feedback and if you have any please send them to mindswanppc@gmail.com with “Newsletter Feedback” in the subject line. And if you really did like it please tell your colleagues, family, friends and pets too! 😉
Feel free to connect with me on Twitter or on LinkedIn
Speak to you in a couple of weeks.
Anu Adegbola aka TheMarketingAnu
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Anu Adegbola
Anu Adegbola @themarketinganu

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