[BYLINE] Take one minute right now and think to yourself: if your brand was a celebrity or fictional character, who would it be? If you’re not great at recalling names, think in terms of personality traits; for example, sarcastic, serious, or nerdy.
Write these things down somewhere and we’ll come back to the words later.
Inconsistent Brand Voice Can Cause People to Unfollow
Have you followed a brand before and you thought maybe they were trying too hard to be cool? Or that they kept bouncing from one personality to the next? This inconsistency in brand voice can lead to unfollows and confused customers.
The Q3 2016 Sprout Social Index
unearthed a number of annoying actions that brands take. Three of the five reasons involve some sort of brand voice disconnect.