Boss Ladies of Coffee: Elizabeth Chai

Coffee Marketing with Jenn Chen
Boss Ladies of Coffee: Elizabeth Chai
By Coffee Marketing with Jenn Chen • Issue #19

✍️ Thoughts 📸
I met Elizabeth Chai in real life last year in Kansas City (the qualifying event). But I first knew of her when I learned she was doing a big camper coffee crawl across the US from Atlanta to Portland, where she is based now. Liz is a “coffee + design” graphic designer, illustrator, and photographer. We also have shared interests in donuts, dessert, and craft sodas. If you run into her at a coffee event, she’ll likely be dressed up in a colorful vintage fabric dress with a camera in hand.
In the last year, we’ve been fortunate to run into each other often enough that I could set up a short photo session and interview. It’s not often that I’m able to photograph and interview someone else who does similar work as me. I think highlighting other fellow freelancers in coffee can help others realize that there are other careers in coffee that may be outside the “norm.”
On a side note, while we do have some similar interests, I hope this interview also highlights how we are not the same person (please stop mixing us up at events).
Where do you pull your inspiration from?
Elizabeth Chai: Motivationally, I’m always inspired by observing those who pursue their dreams and make good things happen. I love watching my colleagues who are shaking things up or creating incredible work — whether it is in traditional “coffee professional” roles like roasters, barista/brewer competitors, equipment manufacturers, etc. or other “Coffee Creatives” like designers, photographers, podcasters, product designers, and marketers. I seriously get so pumped up seeing forward movement. I especially love when I see someone breaking rules and trying new things that haven’t been done before — I have a lot of respect for trendsetters, and people who do things differently.
Visually, I allow myself to be influenced in two ways. If I’m designing for a client, I try to focus more on what they stand for and what would visually represent that client’s taste and aesthetic. I really believe that is how “design” and “art” can be differentiated. If I’m designing for myself, as a personal expression or as a fun project for an event, I allow my personal taste to take over. I tend to be inspired by vibrant colors and patterns, systems and order (such as organized colors or icons), clean and modern stylized lines, and mood / experience (the way I feel if it’s raining or Autumn or I’m optimistic or In Love or traveling). I’m also heavily influenced by mid-century modern design.
💁 Social Media👨‍💻
Top 5 Facebook Trends & How to Implement Them
Written by me!
  1. Facebook Live
  2. Investing even more in paid advertising
  3. Establishing a distinct brand voice
  4. Adding integrations & customizations to your page
  5. Using Messenger chatbots
GIFs Will Revolutionize Your Facebook Ads - Here's How to Use Them
Here’s your complete guide to everything you need to know about GIFs in Facebook ads, from why they matter to how to create your very own GIF ads.
💻 Digital Strategy 📤
These actionable tips will improve your Instagram profile and help you post images that attract followers and customers. See how to use Instagram for marketing your product, brand, or yourself!
✨ Other Interesting Links ✨
Hiring a Diverse Staff with Liz Dean of Irving Farm Coffee Roasters
Liz Dean of Irving Farm Coffee hires people for a living. Learn her tips on how to step outside your network and build a diverse staff.
The Busier You Are, the More You Need Quiet Time
It’s essential for strategic thinking.
🌱Plant Update 🍃
Another one of my coffee mugs that I've repurposed into a pot. This one's from Chicago's 2010 Christkindlmarket, where they gave out boots! It's kind of impractical to drink out of (and clean), but it's a great holder of plants!
Another one of my coffee mugs that I've repurposed into a pot. This one's from Chicago's 2010 Christkindlmarket, where they gave out boots! It's kind of impractical to drink out of (and clean), but it's a great holder of plants!
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Or find me on the social networks @thejennchen.
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Coffee Marketing with Jenn Chen
Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen |
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