3 Facebook Ad strategies to test for your cafe

The next time I send this newsletter, I'll be in Seattle for Re:co Symposium and Expo! If you're goin
Coffee Marketing with Jenn Chen
3 Facebook Ad strategies to test for your cafe
By Coffee Marketing with Jenn Chen • Issue #20
The next time I send this newsletter, I’ll be in Seattle for Re:co Symposium and Expo! If you’re going and we’ve never met, I’d love to meet up in-person. If we’ve met before, I’m all up for a board game night. :)

✍️ Thoughts 📸
There are many different ways you can utilize Facebook Advertising for your coffee business. In this piece, I’m going to provide three strategies on ads you can run for your cafe. I’m focusing specifically on cafes for this piece, because location-based advertising can be incorporated.
Experts predict that 70% of digital advertising’s growth in 2017 will be driven by mobile. In another survey, 76% of users use their Facebook newsfeed to find interesting articles & videos. You want to advertise where you know your customers are. 
The 3 strategies I’ll be covering include:
1) Create a location-based ad
2) Retarget your audience
3) Use detailed targeting

💁 Social Media👨‍💻
Instagram vs. Snapchat: Which Is Best for Business?
BYLINE- Choosing Instagram vs. Snapchat shouldn’t be a challenge when each network has its own unique advantages for your business and visual social presence. I do the legwork on comparing so you don’t have to.
Podcast episode #12: How to figure out Social Media for your coffee business
I talked with Melanie from simel.coffee about social media marketing for coffee businesses. Here’s Part 1 of 2!
Now on Twitter: 140 characters for your replies
@usernames are no longer counted into 140 characters… but the new format also makes it kind of difficult to distinguish between a reply and a standalone Tweet. 
💻 Digital Strategy 📤
How to Master the Art of the Professional DM
“It’s kind of like dating,” she says. Explaining that it’s better to have built a rapport before asking someone on a date so that the interaction is as seamless as possible.
Why Simple Language Is Always A More Effective Communications Strategy
Jargon is pervasive in all industries or ingroups, from the military to medicine to the Metropolitan Opera. While it can be efficient and precise, it can also be off-putting at best and exclusionary at worst. For the most effective communication it’s time to end the “tyranny of jargon.”
✨ Other Interesting Links ✨
What Happens at Home When People Can’t Depend on Stable Work
Something troubling happens when people become resigned to this inevitability, beyond lost wages, routine, and a sense of purpose. In order to deal with the emotional fallout of being betrayed on the job, workers construct what we might consider a “moral wall” between work and home. At home, they brace themselves against the insecurity they largely accept in the workplace, striving to fend it off when it comes to family and friends.
Here’s our report for the United Nations on how online harassment silences women
Tech Ladies is a community of ~10,000 women-identified technologists around the world, with most of our members hailing from the United States and Canada. The goal of our community is to connect…
Teams Solve Problems Faster When They’re More Cognitively Diverse
Find people who disagree with you and cherish them.
🌱Plant Update 🍃
On a whim, I bought a packet of wildflower seeds at Lowe's. The last time I grew something from seed was in 3rd grade. So imagine my surprise when I saw these shoots pop up. I have no idea what they are (it was a variety pack), so I'm very excited to see how they grow. Hopefully I don't kill them between now and their bloom!
On a whim, I bought a packet of wildflower seeds at Lowe's. The last time I grew something from seed was in 3rd grade. So imagine my surprise when I saw these shoots pop up. I have no idea what they are (it was a variety pack), so I'm very excited to see how they grow. Hopefully I don't kill them between now and their bloom!
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Or find me on the social networks @thejennchen.
Did you enjoy this issue?
Coffee Marketing with Jenn Chen
Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | http://jennchen.com
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