Starting in June, as a requirement before all new accounts’ first purchases, identity verification will be required to minimize multi-accounting and promotional abuse. Within a few weeks, we’ll have a more efficient/less invasive identity check process for new accounts created in the United States. Due to the volume of accounts with unusual behavior created overseas, international collectors will have a stricter identity verification process requiring an ID.
This is another move that is long overdue — with many in the community clamoring for stricter measures for new signups for over a year.
Exploiting the new user funnel feels like the primary way bad actors easily beat the system — so I’m glad to see action finally taken on that front! I can also see Dapper’s side as well — ID verification is a cumbersome and crappy experience for a new user — so hopefully the new format will be quick and painless to avoid any additional friction.
That being said, it also adds another confounding variable to the ‘new user’ signup data — so who knows where those numbers go from here!